Being Lean | It's basic isn’t it?

Being Lean | It's basic isn’t it?

Marketing is a very misunderstood function. And the reason why organizations and namely young ones, get confused with it, is that it sounds TOO simple. And when we talk about Lean Marketing, people expect it to be like a magical wand: even faster and simpler.

I recently had a comment on the fact that it was « just common sense » and too simplistic.
Right.

So if it is so simple, and so common sense, why aren’t all the startups rocketing high? Why are they still great products / services in great companies, failing to reach their market?

Being Lean | Customer Discovery

Being Lean | Customer Discovery

Much of what you do in a startup is making guesses. You make the hypothesis that the problem you want to solve will relief the pain of many consumers. You assume that they will be ready to pay for that relief. You imagine that plenty of people are suffering.

In best case scenario you are proven right.
In most case scenario your guesses are either wrong or incomplete.

Getting lean is therefore to go from guesses to facts as fast as possible.