Customer Care....where are you?

Customer Care....where are you?

I received a Montblanc pen.

It was my birthday. It was from my husband. It was he gift that answered the question that I had not asked. My husband explained that it was to replace the old one that I had received years ago as a graduation gift from my aunt. A thoughtful gesture but not exactly the “targeted to my taste” gift. This was the same pen that my husband had usurped from me years ago…and then broke. So years later, belatedly remembering a need for a birthday gift- dashing through the airport- he bought me a Montblanc pen.

How to react to game changers

How to react to game changers

Your market can be affected by a changer, may it be regulation change or competition.

You can either take this as a difficulty or see it as an opportunity.
Let's take the example of Uber. They are clearly disrupting the market to a point where installed taxi associations try to stop them by protesting and legal attacks. This won't work, here is why...